Brand Voice – Examples To Learn From
Your promotional posts turn out to be less witty than it sounded in your head. So many tweets go viral every single day, but no matter what you do, none of yours get to the big leagues.
There’s no need to look any further as this useful guide bares it all to you.
It’s time to look you in the eye and tell you dead straight what you’re missing: a well-established brand voice. Different companies across different industries have their own distinctive brand voice, and you should craft one that suits your audience.
Some of the brands that hit close to home have been doing it so impressively well, and we’ll talk about them in this useful guide. Scroll down and see who’s absolutely killing it:
Wendy’s And The Bird
Wendy’s has been referred to as the queen of the app because of tweet after tweet of subtle insults and severe shade.
We concur with all of this and in fact, we think Wendy’s remains unbeatable when it comes to tweeting.
It owes its acclimation to their social media coordinator, Amy Brown, who started it all.
Things started taking a serious turn in January 2, 2017 when Wendy’s tweeted about their beef being too cool to be frozen.
Nothing was out of the ordinary, until @NHride replied, saying that everyone knows their beef is frozen and that Wendy’s is a joke.
Wendy’s tweeted back a gentle confirmation that they never use frozen beef, to which @NHride replied that Wendy’s must be delivering it on a hot truck.
To cut the convo short, the user brought McDonald’s to the conversation and Wendy’s ended it with the roast: “You don’t have to bring them into this just because you forgot refrigerators existed for a second there”.
After that encounter, Wendy’s kept giving the world a regular dose of laughter, ending up featured in Buzzfeed and other such platforms.
This useful guide says that tip number one is to be a bit laidback – you don’t have to be always serious just because you’re running a business account.
The Legendary Nike
Previous ads of Nike are those simple yet aesthetic shots of athletes sporting their clothing. But one of their more recent ads stars Colin Kaepernick, the NFL player that refused to stand for the flag for the Black Lives Matter movement. Nike chose to support Colin even while other companies dropped him.
This was Nike’s brand voice – a voice that speaks for what they stand for.
This useful guide gives you tip number two: don’t be afraid to use your brand voice to stand up for what you believe in.
And lastly, this useful guide third tip: you don’t have to be on the same level as your competitor’s brand voice, be free to be your own.